Become the brand they can't ignore.

Hi, I'm Rebecca Lee

Founder of Brand Rising

They say winding roads lead us back home. And for me, that couldn't be more true

I originally set out to be an interior designer, only to find out two weeks before starting college that the program had been discontinued. I pivoted into graphic design and unknowingly stepped onto the path I’ve now loved for over 20 years.

My career has been rooted in design, art direction and brand building, alongside a lifelong pull toward entrepreneurship inspired by my parents.

I launched my first business in 2011, then stepped into a corporate role leading creative direction for seven national brands, where I learned how to build at scale, lead teams and navigate complex challenges.

In 2019, I returned to entrepreneurship and founded Dive Creative, an award-winning agency serving service-based businesses across the country.

But over time, I felt a pull back to where it all started. Small business.

The kind built on late nights, big dreams and the desire to create something meaningful.

Brand Rising was born from that pull. What started as helping a friend shape her new business turned into something bigger, a way to help more entrepreneurs build brands that reflect the true quality of their work and support the life they want to create.

Because small business isn’t just where I started. It’s where I feel most at home.